marketingskills

# marketingskills

A set of marketing skills for coding agents, covering conversion, copywriting, SEO, analytics and growth. Built for technical marketers and founders who use Claude Code, Codex, Cursor or Windsurf.

Made by coreyhaines31 on GitHub. These notes are Mindket's, written from its README; the project's own files and license are in its repository.

## About

What it is: marketingskills is a free library of agent skills for marketing work. Each skill is a markdown file that gives your coding agent a framework for one task, such as conversion, copy, SEO, analytics or growth. Corey Haines built it for technical marketers and founders.

Who it suits: It suits people who already work with a coding agent and want it to handle marketing tasks with some structure. The library groups its skills into seven areas, from SEO and content to sales and strategy.

```table
Industry | Who uses it | How they use it | Example
Software startups | Founders | Ask their agent for help with conversion, copy and launch planning | Rework a signup flow
Marketing teams | Technical marketers | Run SEO work, analytics and A/B tests through the agent | Audit a site for search problems
Growth engineering | Developers on growth work | Plan referrals and free tools with the agent's help | Sketch a referral program
Sales and go-to-market | Revenue and sales teams | Prepare pricing, competitor profiles and sales material | Write a competitor profile
```

If you do not use a coding agent and only need a single piece of text, you can skip it.

Where to use it: The skills follow the Agent Skills spec, so they work in agents that support it.

- Claude Code
- OpenAI Codex
- Cursor
- Windsurf
- Any other agent that supports the Agent Skills spec

```table
Use case | Who | What they get back
Improve conversion | A technical marketer | Skills for signups, onboarding, popups and paywalls
Write and edit copy | A founder | Skills for copy, editing, cold email, emails, social posts, video, image and SMS
Measure and test | A growth marketer | Skills for ads, ad creative, A/B testing and analytics
```

How to use it: Work on a marketing task in your agent as you normally would. The agent recognizes the task and applies the matching frameworks and best practices. Every other skill reads the product-marketing skill first, so your agent starts from your product, audience and positioning.

Example: You ask your agent to review the copy on your pricing page. It reads the product-marketing skill for your product and audience, then applies the copy skills to what you gave it.

For newcomers and experts: A skill is a plain markdown file of instructions that your agent loads when a task calls for it. Add these to a project and ask your agent a marketing question about your own product as a first try.

The skills build on shared context and refer to one another. Product-marketing is the base, and each other skill checks it before it does anything. Seven groups sit on top of it: SEO and content, CRO, content and copy, paid and measurement, growth and retention, sales and go-to-market, and strategy.

```flow
Your agent spots a marketing task
It reads the product-marketing skill first
It takes in your product, audience and positioning
The matching skill applies its frameworks
```

Good to know:

- The library is free and uses the MIT license
- Verified Partners fund the work, and the project says they never influence what the core skills recommend
- Four partner integrations are listed: Converly, Ploy, AIsa and Omnia
- Contributions are welcome by pull request
- A companion guide, Coding for Marketers, is aimed at people new to the terminal and coding agents

## On GitHub, 15 November 2026

- Stars: 60,351
- Forks: 8,805
- Watching: 404
- Open issues and pull requests: 85
- Language: JavaScript
- License: MIT
- Topics: agent-skills, ai-agents, ai-seo, claude, claude-code, claude-code-plugin, claude-skills, codex, content-marketing, conversion-rate-optimization, copywriting, cursor

## Links

- Code: https://github.com/coreyhaines31/marketingskills
- Website: https://marketing-skills.com/
- Releases: https://github.com/coreyhaines31/marketingskills/releases
- Issues: https://github.com/coreyhaines31/marketingskills/issues
- Star history: https://www.star-history.com/#coreyhaines31/marketingskills&Date

## Get the code

```
git clone https://github.com/coreyhaines31/marketingskills.git
```

Then follow the setup in its README. Nothing in this kit runs by itself.

README.md  4 KB